Sang Vietnamese Coffee
In support of an asian-owned business, we created a humorous campaign showing how Vietnamese moms pull off feats of great strength while showcasing how sweet they can be. Just like Sang Vietnamese coffee.
Strong yet sweet! Like Vietnamese moms
What People Are Saying
“I can’t stop watching this. Better than most of the Super Bowl ads this year! Hilarious.”
— locvuhac888 (instagram)
“Literally my momma hahah”
— ricebetterr (tiktok)
Directed by Juney Bae
Created with Eric Lee, Hamid Saify & Lan Pham (Founder of Sang Vietnamese Coffee)