Revenge of the Biospiders
There’s nothing subtle about the bold, redesigned 2019 Civic Hatch. We decided to showcase its fearless nature in the pages of an action-packed comic book: REVENGE OF THE BIOSPIDERS.
We told our story in three forms: as a long-form video, an Instagram comic book, and an animated series on social.
Instagram Comic Book
By manipulating Instagram’s well-known grid interface, we gave users a memorable, new way to experience comics. We created a story that could be read in one long, horizontal scroll.
For the best experience, please visit @hondacomics on Instagram using your mobile phone.
Concept Art
Results
12.5M
56M
Video Views & Clicks
Paid Impressions
Directed by Giant Ant
Created with Nickfrank-Lehrer, Sam Ashcraft, Johann Lopez, Joshua Herbstman,
Mike Van Linda, Fabianio De Queiroz & Jason Sperling at RPA