Google Asian-Owned
For the launch of the Asian-owned attribute on Google, we created a bold and energetic social campaign that featured real Asian-business owners. Asian representation in front of and behind the camera helped craft these authentic stories.
“I am proud that since our official inception, we’ve not only partnered with women-led businesses, but a majority of our clients are Asian-American women.”
— Brittany Tran, Owner of Good Hause
“We wished to create and operate in a world that is equally global and is not exclusive to just one race, color or community. With the introduction of this function, Google is helping to equalize the market and provide an even playing field for stories from all.”
— Tanmay Chowdhary, Owner of Peru Films
2023 Anthem Award - Silver Winner - Branded Content or Collaboration
Directed by Lukas Dong (Porchouse)
Created with Joey Serxner, Ryan Mitchlitsch, Jessica Nguyen, Annie Kelly, Hoang Truong, Carolyn Lee, Morgan Sullivan, Anna Weddle & Nick Lerum at Hook
Asian-owned businesses include:
@Jitlada_la @GoodHause @EastWestShop @TortoiseGeneralStore @Peru.Films @Bollypop_la